Whim. Ulta exclusive Nail Polish Review + Swatches

Hi pretties! It’s the best day of the week 🙂 Finally some rest and relaxation. Today I’m sharing with you my review on the ULTA exclusive polish: whim. I’ve had these beauties for quite some time and finally got around to trying them out. These are Do You Lilac Me? and This Calls for Cava.

whim. nail polish exclusive to ULTA Beauty | Nailpolishpursuit.com



whim. is a nail polish brand exclusive to ULTA beauty stores that was released some time early last year. They are a high shine, gel-like nail lacquer whose unique patented 3 step system goes on like a polish but wears like a gel for long lasting color and superior shine. Free of DBP, toluene, formaldehyde, camphor and formaldehyde resin. They retail for about $10 USD but keep an eye on the clearance section because I bought these two for $3 each. Let’s take a look.


Do You Lilac Me?

This is a gorgeous, perfect for Spring deepened lilac creme. The formula is fantastic! It is practically opaque in 1 coat, and glides on like butter. I did 2 coats here.

Do You Lilac Me? by whim. | Nailpolishpursuit.com

Do You Lilac Me? by whim. | Nailpolishpursuit.com


This Calls for Cava

This is a light pink multi-sized hex glitter in a clear base. It has great glitter pay off but you do have to fish a bit for the larger hex glitters. I did 1 coat of this over Do You Lilac Me?

This Calls for Cava by whim. | Nailpolishpursuit.com

This Calls for Cava by whim. | Nailpolishpursuit.com

Here’s a macro of the hex glitter:

Macro shot of This Calls for Cava by whim. | Nailpolishpursuit.com


Overall I really like the formula of these polishes, but I’m not a fan of the bottle cap. It’s a square matted top that’s attached to the brush, which makes it a bit uncomfortable when applying the polish. butter LONDON also has a square cap but it comes completely off the bottle and the brush has a rounded handle that’s easier to hold. Other than that, I enjoyed the colors. I did buy a few polishes from this brand so expect to see more reviews on whim.


Have you tried whim nail polish? Which one of these was your favorite? Have a great weekend pretty polishers!

Stay strong in your Pursuit!